Match.com For Cheaters

ok… so, i head about this site during Howard Stern‘s commercials.
they called themselves The Ashley Madison Agency.
now, as far as i can tell from the commercial, it’s a dating site.
but, here’s the twist: it’s basically for committed people who want to date (a.k.a. bang) other people on the side.
granted the business/site idea is a bit topical but in this day of age of social networking sites, does Ashley Madison really need to be online?
like, people have been cheating on each other before the days of “teh intrawebs” so why should they sign up for this site?

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